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Different Channel, Same Message: Creating Consistent Messages That Make a Difference
Elizabeth Roe, President, Eco Partners, Inc.
This eSession will explore how to craft your message across multiple communication channels. For decades, we have been using a combination of word-of-mouth and face-to-face, print, broadcast, and even electronic communication. In other words, our messages have been multi-channel for a long time. Social media just happens to be the newest channel to feed.
Part of the webinar will address the need to cross-promote your communications channels. Cross-promotion broadens your outreach, encourages social sharing, and improves your ability to listen to the people in your audience.
An important part of this presentation will be the need for content to be at the center of your communications outreach effort. You need action-oriented messages. You need clear, concise, correct, and current information, as well as photos and graphics. You need up-to-date program results. These components make up your content library.
Wherever you store your content library, someone on your staff needs to check and update it regularly. Everyone who communicates about your program – staff, elected officials, volunteers, consultants – should be using this resource. Your content library will feed all of your channels, creating a consistent message whether you are speaking to a civic organization, writing a newsletter article, drafting an email, creating a radio ad, or posting on Facebook.
This eSession will explore examples of communications, education, and marketing programs that are content-rich and effective. The eSession will also offer hands-on examples of crafting a single message for use in multiple contexts.
For registrations or more information, please click here.