The Road to Zero Waste is a lonely road unless your community is on board with you. Research shows that regular communication is the best way to continually improve participation, but communication is hard to do well, especially with limitations on time and budget. In this session, two seasoned experts reveal the simple do-it-yourself tricks of the trade that will allow you to breathe new life into your recycling communication, with minimal time and effort.
Following the presentation, the audience will be able to:
- Immediately increase the effectiveness of their communications around recycling
- Identify common pitfalls they may have fallen into, and how to navigate their way out
- Apply the 3 Rs not just to materials but to communications strategy and content as well
Emily Coven, Founder, Recyclist
Recyclist founder Emily Coven is a veteran digital communications innovator whose career highlights include creating PBS’s first community outreach platform, executing strategic public education campaigns on local and national levels, and producing web and mobile apps for TV/news networks and others, including MTV, KQED, Current TV, UC Berkeley, and the author Michael Pollan. A Yale graduate with degrees in biochemistry and creative writing, Ms. Coven ran her own successful media agency, Flax Media, for ten years before founding Recyclist in 2014. A triple-bottom-line company with equal emphasis on environment, social and financial outcomes, Recyclist aims to leverage smart communications strategies and creative solutions to divert as much unnecessary waste as possible from landfill, including source reduction. Ms. Coven will retire when the entire country (or maybe just California) achieves zero waste.
Elizabeth Roe, President, EcoPartners, Inc.
For nearly three decades, Elizabeth Roe has been helping public agencies and private companies communicate with the public about recycling, waste reduction, water pollution prevention, sustainability and more. Ms. Roe has led sessions on communications planning and messaging across media channels at state, regional and national conferences. Ms. Roe’s firm is devoted to providing high-quality, cost-effective customized local newsletters designed with residents in mind. In addition, Eco Partners has produced many other types of print communications, as well as online companions. Nationally, she is involved with SWANA, where she serves as the director of the Communication, Education & Marketing Technical Division, and the National Association of Government Communicators.