Tuesday, March 6, 2018
1:45 p.m. – 3:30 p.m.
Moderators: Elizabeth Roe, President, Eco Partners, Inc.
Sara Bolton, New Business Development Manager, Blue Ridge Services, Inc.
Research and planning are two of the most important components of communication campaigns, but also two of the most difficult to implement. Without solid research, communication, education and marketing professionals are, at best, making guesses about what messaging, channels, and target audiences will be most effective. Thorough research can inform effective planning, which is key to successful implementation of any communication, education or marketing campaign.
This session will guide participants through case studies of several SWANA Excellence Award winners, and then provide a practical overview of research and planning. Participants will then engage in hands-on activities related to research and planning. Participants can expect to:
•One (1) ticket to Opening Reception
•One (1) ticket to the Chapter Networking Event
•Access to technical sessions
•Exhibit Hall Access
Register Now! >>