Road to Zero Waste

Hands-On Communication Workshop for Zero Waste and Beyond [2 CEUs]

Tuesday, March 6, 2018
1:45 p.m. – 3:30 p.m.
Governor’s 15

Research and planning are two of the most important components of communication campaigns, but also two of the most difficult to implement. Without solid research, communication, education and marketing professionals are, at best, making guesses about what messaging, channels, and target audiences will be most effective. Thorough research can inform effective planning, which is key to successful implementation of any communication, education or marketing campaign.

This session will guide participants through case studies of several SWANA Excellence Award winners, and then provide a practical overview of research and planning. Participants will then engage in hands-on activities related to research and planning. Participants can expect to:

  • Gain a thorough understanding of the importance of research and planning
  • Identify best practices for research and planning through real-life case studies
  • Engage in practical activities to increase confidence in the research and planning phases of campaigns
Case studies include:

Sarah Bolton, New Business Development Manager, Blue Ridge Services, Inc.

Sarah Bolton

Sarah Christine Bolton is new business development manager at Blue Ridge Services and manages all marketing, sales, and client relationship at Blue Ridge Services. She has worked as a writer and photographer for several years, and has experience in marketing, social media planning and execution, public relations, technical writing, copyediting, graphic design, and education. In graduate school, Ms. Bolton focused on sustainability and marketing, and coordinated an in-depth energy conservation project in partnership with Memphis, Light, Gas and Water. At Blue Ridge Services, she focuses on client relationships, marketing, content creation, and new business development. She has extensive experience in creating interactive training material for the solid waste industry and created the industry’s most comprehensive on-demand training library. Ms. Bolton has edited articles, books and training materials related to the waste industry for more than 10 years and has published work in regional and national publications. She currently serves at Training Committee Chair for the Communication, Education & Marketing Technical Division at the Solid Waste Association of North America, has presented at numerous SWANA conferences, and is certified in Zero Waste through SWANA and the California Resource Recovery Association.

Jeff Martirano, P.E., Solid Waste Engineer, HDR, Inc.

Jeff Martirano

Jeffery Martirano is a project manager and solid waste engineer holding a professional engineering license in the field of mechanical engineering. During his tenure with HDR, he has been involved in several resource recovery projects involving design review, construction, operations and maintenance monitoring and environmental compliance. He has specific experience and familiarity with traditional mass burn energy from waste facilities. Mr. Martirano has also been involved in projects involving operational improvements and upgrades to material recovery facilities (MRFs) and has been involved in several technology assessment and feasibility studies related to evaluations of alternative conversion and processing technologies.

Elizabeth Roe, President, EcoPartners, Inc.

Elizabeth Roe

For three decades, Elizabeth Roe has been helping public agencies and private companies communicate with the public about recycling, waste reduction, water pollution prevention, sustainability, and more. Ms. Roe has led sessions on communications planning and messaging across media channels at various state, regional, and national conferences. Ms. Roe is President of Eco Partners, Inc., a firm devoted to providing high-quality, cost-effective, customized local newsletters designed with residents in mind. Nationally, she is involved with the National Association of Government Communicators and the Solid Waste Association of North America (SWANA), where she serves as the Past Director of the Communication, Education & Marketing Technical Division.

Catelyn Scholwinski, Recycling Coordinator, City of New Braunfels, Texas

Catelyn Scholwinski

Catelyn Scholwinski is a local expert on recycling in her community with more than seven years public sector experience. She is the recycling coordinator for the City of New Braunfels, Texas, where she implements and manages recycling and waste reduction programs. She has a constant presence in local schools, collaborating with local educators and community stakeholders to deliver impactful information and promote better waste habits. She holds a Bachelor’s degree from Trinity University, with double majors in urban studies and sociology. Since 2012, she has been SWANA Certified as a Technical Associate of Recycling Systems and serves as the program chair on the Communication, Education and Marketing Technical Division Steering Committee.

Ramona Simpson, MPA, Environmental Programs Supervisor, Town of Queen Creek, Arizona

Ramona Simpson

Ramona Simpson, MPA, is the environmental programs for Town of Queen Creek, managing the trash and recycling, air quality, hazardous waste and stormwater programs. Ms. Simpson has been with the Town of Queen Creek for more than 12 years. She also is the Director for the Solid Waste Association of North America’s (SWANA) Communication, Education, and Marketing (CEM) Division. She is a past Chair for the Maricopa Association of Government’s (MAG) Solid Waste Advisory Committee, a member of the MAG Air Quality Technical Advisory Committee and a member of the Arizona Recycling Coalition (AzRC). She is a previous winner of the AzRC Recycler of the Year award for her efforts in education and outreach for the Town of Queen Creek’s Recycling “Do More Blue” Program. The Town of Queen Creek also received the prestigious Arizona Forward’s Award of Merit for Environmental Excellence in Environmental Education and Communication for the Town’s “Do More Blue-Jeans” textile recycling campaign in 201. She was also instrumental in helping the East Valley Recycling Alliance receive the 2014 MAG Desert Peaks Award for Regional Partnership.

Cassandra Hemenway, Outreach Manager, Central Vermont Solid Waste Management District

Cassandra Hemenway

A self-proclaimed “compost nerd,” Cassandra Hemenway has led award winning outreach programming at the Central Vermont Solid Waste Management District (CVSWMD) since 2012, earning two SWANA awards for both marketing and communications. While managing CVSWMD’s extensive outreach program, Ms. Hemenway also designs and leads backyard composting workshops to residents in the CVSWMD’s 19 member towns. She is a 2013 graduate of Vermont’s Master Composter program, and a 2017 graduate of the composting training “Successful Municipal and Institutional Design,” led by the Maine School of Composting and Northeast Recycling Council. She writes a monthly newspaper column about recycling, composting and waste reduction in the Times Argus (Vermont) newspaper, and her writing has appeared in publications throughout the northeast since 1994. Ms. Hemenway holds a Master’s degree in communication from Boston University and a Bachelor’s degree in English literature from Smith College.

Cristina Polsgrove, Public Information Officer, City of Tucson, Arizona

Cristina Polsgrove

Cristina Polsgrove is the public information officer (PIO) for the City of Tucson Environmental Services Department and is the SWANA Communications, Education and Marketing Technical Division Awards Committee Chair, as well a past director of the Division. Ms. Polsgrove is a native Tucsonan and has a Bachelor’s degree in political science from the University of Arizona. She previously worked as the director of recruitment, retention and special projects at the University of Arizona (UA) College of Education and as the community relations coordinator for the UA Office of Community and Public Service. As the PIO of environmental services, Ms. Polsgrove’s goal is to make sure Tucson residents are informed about the many services provided by the department regarding waste and recycling collection and waste diversion.