SWANA

Road to Zero Waste

Hands-On Communication Workshop for Zero Waste and Beyond

Tuesday, March 6, 2018
1:45 p.m. – 3:30 p.m.
Location TBD

Moderators: Elizabeth Roe, President, Eco Partners, Inc.
Sara Bolton, New Business Development Manager, Blue Ridge Services, Inc.

Research and planning are two of the most important components of communication campaigns, but also two of the most difficult to implement. Without solid research, communication, education and marketing professionals are, at best, making guesses about what messaging, channels, and target audiences will be most effective. Thorough research can inform effective planning, which is key to successful implementation of any communication, education or marketing campaign.

This session will guide participants through case studies of several SWANA Excellence Award winners, and then provide a practical overview of research and planning. Participants will then engage in hands-on activities related to research and planning. Participants can expect to:

  • Gain a thorough understanding of the importance of research and planning
  • Identify best practices for research and planning through real-life case studies
  • Engage in practical activities to increase confidence in the research and planning phases of campaigns
Case studies include:
  • Good Food Campaign from the Regional Municipality of York
  • One Big Bin Program from Western Placer County
  • Did You Know? Program from Central Vermont

Your Full Conference Registration Includes:

One (1) ticket to Opening Reception

One (1) ticket to the Chapter Networking Event

Access to technical sessions

Exhibit Hall Access

Conference proceedings