Concurrent Education Session

The Power of Social Media for Talking Trash—Good and Bad (1 CEU)

Tuesday, August 21
3:15 p.m. – 4:30 p.m.
Delta B

Who is your favorite Nashville social media star? You can be one too with the tools, tricks, and lessons learned by these panelists from dealing with real life solid waste issues via Facebook, Twitter, NextDoor and other Internet platforms. Which ones are best for the solid waste industry? Use a hypothetical situation to test your response to a media frenzy where you need to do damage control.

Who should attend: Anyone who could benefit from a social media presence to engage with customers, improve community/stakeholder relations, encourage program participation, or communicate important safety/crisis awareness messages.

By attending this session, you will be able to:

  • Create engaging waste-centric social media campaigns
  • Understand do's and don'ts of using social media in crisis situations
  • Have skills and confidence to manage a social media frenzy effectively
  • Bonus: Become familiar with new tools for audience engagement

Theresa McClure, Eastern Region Manager, Strategic Communications, HDR, Inc.

Theresa McClure

As the Eastern Region Manager for Strategic Communications at HDR, Theresa McClure assists and leads development and implementation of project-specific outreach plans for infrastructure projects. She brings a decade of experience in both strategic communications and public relations and excels in finding clear ways to educate the public on complex waste management issues that have the potential to change the way they live. Her passion is in storytelling and her goal, always, is to deliver the right message to the right audience at the right time. She is an expert in reputation management and public relations practices and is committed safeguarding the water environment for future generations. She has a Bachelor of Arts degree in Geography and Sociology from the University of Nebraska at Omaha, and a Masters in Strategic Public Relations from the George Washington University in Washington, DC..

Leslie Wireback, Chief Human Resources Officer, Lancaster County Solid Waste Management Authority

Leslie Wireback

In her current role, Leslie Wireback is a member of Lancaster County Solid Waste Management Authority’s (LCSWMA) executive team and is responsible for building current and future organization, leadership and workforce capabilities by ensuring LCSWMA attracts and retains the right quality of talent. She develops employee capabilities, creates career paths for employees and institutes superior internal safety and HR processes so that LCSWMA has the right resources to fulfill its mission and purpose. Prior to this role, Ms. Wireback served as HR/Insurance Manager for LCSWMA since her start in 2006. She has her Bachelor’s degree in Business Management and MBA, both from Millersville University.

Tiana Lightfoot Svendsen, Environmental Outreach, Garland Environmental Waste Services, Texas

Tiana Svendsen

As a professional Planeteer, Tiana Lightfoot Svendsen dumpster dives and educates the masses on actions they can take to ensure the longevity of humanity. She comes equipped with LEED advanced credentials in Building Design + Construction, as well as Operations + Maintenance. Ms. Svendsen has a Bachelor’s and Master’s degree from Southern Methodist University.

This Open Forum is Hosted by

Solid Waste Association of North America

(Solid Waste Association of North America)

Women in Solid-Waste and Recycling

(Women in Solid-Waste & Recycling)

Sponsored by

Lancaster County Solid Waste Management Authority

Lancaster County Solid Waste Management Authority