Concurrent Education Session
The Power of Social Media for Talking Trash—Good and Bad (1 CEU)
Tuesday, August 21
3:15 p.m. – 4:30 p.m.
Who is your favorite Nashville social media star? You can be one too with the tools, tricks, and lessons learned by these panelists from dealing with real life solid waste issues via Facebook, Twitter, NextDoor and other Internet platforms. Which ones are best for the solid waste industry? Use a hypothetical situation to test your response to a media frenzy where you need to do damage control.
Who should attend: Anyone who could benefit from a social media presence to engage with customers, improve community/stakeholder relations, encourage program participation, or communicate important safety/crisis awareness messages.
By attending this session, you will be able to:
- Create engaging waste-centric social media campaigns
- Understand do's and don'ts of using social media in crisis situations
- Have skills and confidence to manage a social media frenzy effectively
- Bonus: Become familiar with new tools for audience engagement