What’s Your Brand? Why It’s Important to Know It and Use It! (2.5 CEUs)
Wednesday, August 22
3:30 p.m. – 6:00 p.m.
When was the last time you thought about your brand promise? In the waste industry, this is often an overlooked, but critical, component to effective outreach with internal and external audiences—no matter your goal.
Every person and organization has a brand, which is composed of an identity and promise. A “brand promise” is the mental picture people have about how someone or some “thing” (product, service, or cause) will improve their life. Even if that thing is new, a brand promise will develop and evolve, whether you intend it to or not. If you aren’t fostering your brand promise, then someone else is.
Knowing your brand promise and nurturing it with your audience is critical to help you stand out. This hands-on, interactive session will provide attendees with an understanding of how to identify and better communicate the value and impact of a particular brand promise, including takeaways on how to implement this effort within their own organizations and communities.