This page is designed to help you be successful in preparing and delivering your presentation. If you don’t find the answer you are seeking on this page, please submit your question to SWANA Staff.
Please submit your PowerPoint presentation (NOT a PDF) via the link in the corresponding conference in the sidebar. The link re-directs you to Dropbox to upload your PowerPoint presentation.
Submitting your PowerPoint presentation by the corresponding conference deadline allows SWANA to review your presentation to ensure it plays properly on our computers and to have the presentation pre-loaded on the computer on the day of your session.
We also ask that you bring a copy of your presentation on a flash drive as a backup. If you include any video or audio with your presentation, please ensure that you send it and save it as a separate file on your flash drive as well.
If you require audio-visual support other than a computer/projector/screen, please email SWANA by the Request for Audio/Visual Support Deadline in the corresponding conference in the sidebar. SWANA does not provide live Internet access in meeting rooms. If you need to show a website, you will need to download the information and insert it in your presentation
Will people remember your presentation weeks after the event? You can find guidance on what makes a great presentation from many websites (e.g., search online for “PowerPoint Tips”) Here are basics:
- PowerPoint uses slides with a horizontal or “landscape” orientation
- Fill your slide with colorful images using high quality graphics and just a few words
- Choose simple fonts that are easy to read (Sans serif fonts like Arial, Helvetica, or Calibri)
- Keep text 24 point or larger to be read easily from all parts of the room
- Put dark text on a light background, no “reverse” text
- If using charts and graphs, keep them simple. NEVER say
I know you can’t read this… to an audience because your data is in tiny type. Provide dense data another way—as a handout or a posting on a website.
- Use your slides as an outline. NEVER read from your slides. Have a separate script that hits key points for each slide. Make sure your script tells a story with a beginning, middle and end. You can submit your script with your slides for posting in the SWANA eLibrary and include your
dense data in the script.
- SWANA’s Communication, Education and Marketing Technical Division members are available to help you craft a memorable presentation. Contact Elizabeth Roe, CEM Past Division Director, to help you find someone to critique your draft: firstname.lastname@example.org or Ramona Simpson, Division Director, Ramona.Simpson@queencreek.org to help you find someone to critique your draft.
Stoke interest in your presentation. If you’re presenting at the conference, spend as much time promoting your talk as you do preparing it.
Create a pre-event teaser such as a blog post or infographic and share it on all your social-media channels, and include the hashtag for the conference itself so your fellow attendees see it. Add a link to your coming presentation to your email signature, especially if it’s a talk at a conference where it’s an honor just to be on the agenda. That way you’re letting all your contacts know that you’re someone to watch!*
Build a following with Twitter. Twitter can help drive attendance to your talk—and your conference participation can also build your Twitter following. This will be most effective if your Twitter strategy is baked into your presentation: Include your Twitter handle (as well as the hashtag for the conference or your specific talk, if applicable) on every slide, or on the key slides that start each section of your presentation, so people know how to refer to you when they are tweeting about your talk. When you’re on stage, let your audience know that they should follow you on Twitter to get links to resources you cover in your talk. You can tweet out those resources after the talk, or you can queue up tweets with a tweet scheduler such as Hootsuite to sync with your presentation time.*
More promotional ideas:
*Alexandria Samuel Wall Street Journal (Appeared in the Mar. 13, 2017, print edition
The Power of Conferences in a Social-Media Age)
SWANA can publicize your presentation in several ways: via email blasts, on our website and on social media (Facebook & Twitter).
Email: SWANA will distribute a series of publicity emails featuring sessions for each of the conferences, using a short two–three sentence description of the session and linking to a website for more information. Sessions also will be listed on SWANA’s member-only forums. Members receive an email update when something new is posted to the forum.
Video: A short (60–90 second) video that introduces yourself to conference participants and provides a
teaser about what you will be saying that will entice people to attend your session. You can do the video with a cell phone if you don’t have a video department, and do it from your desk, in a conference room or outside on your site. Feel free to be creative!
To maximize publicity time, see the relevant event for deadlines. SWANA will link the video to the website for your session and promote it on social media.
Your Own Publicity: You also should publicize your presentation to your own networks by posting your video on social and professional sites using #[Name_of_Conference], and by linking the conference information on your organization’s website, if possible.
After the conference, SWANA posts speaker presentations online in its electronic library for conference attendees to review.
By giving your permission to publish, you allow SWANA to post these documents. We will convert your presentation to the PDF Format before posting it online. The permission to publish also allows any materials (links to magazine articles or other web posts, videos including the publicity video) that you would like the audience to view to prepare for your presentation.
To provide your permission to publish, please provide your response in your Invitation to Present. If you have any questions regarding this process, please ask SWANA.
To register with your speaker discount code, click on the corresponding conference tab in the sidebar to find your speaker discount code and register.
All speakers must register for the conference to have credentials that allow you into the event. As a speaker, you qualify for a free one-day general admission registration for the day you are presenting. Alternatively, you qualify for a speaker discount on a full conference registration.
The speaker rate for a full conference registration may depend on whether you are a member or nonmember. Please note, the discount code is eligible for one speaker only. The speaker discount does not include the facility tour, Fun Run or extra tickets to events not included in the full conference registration.