SWANA's Communication, Education & Marketing Technical Division

The Communication, Education and Marketing Division (CEM) uses words and images to network, spread ideas and promote solid waste industry interests to the public and decision makers.

Communication motivates customers, gives them information to make purchasing decisions and persuades them to alter their attitudes and behaviors to become environmental stewards. Division members will help you identify campaigns and strategies that will work best for your organization.

These strategies fall into three main categories:

  • Public Awareness – outreach with information that people need to know
  • Educational Program – a range of steps and activities from awareness to action with an ultimate goal of broad environmental stewardship
  • CEM Tools – the creation and implementation of advertising materials that are specifically developed to sell a product or increase participation in a service

Communication, Education & Marketing Technical Division Leadership

Director:  Elizabeth Roe, President, Eco Partners, Inc., Carmel, IN
(Term: 8/2017)

Vice Director:  Ramona Simpson, Environmental Programs Supervisor, Town of Queen Creek, AZ
(Term: 8/2017)

Past Director:  Cristina Polsgrove, Public Information Officer, City of Tucson, AZ
(Term: 10/2015)

Technical Division International Board Representative:  Kathryn J. Sandoe, Communications Manager, Lancaster County Solid Waste Management Authority, PA
(Term: 8/2016)

Leadership Opportunities

Awards Committee

Evaluates nominations and presents SWANA Excellence Awards in the categories of “Communication”, “Public Education” and “Marketing.” Learn more about these awards. Program Committee

Develops and oversees the Division’s technical programs at WASTECON and other events. Members also can serve as moderators for technical sessions and contribute to the topic and speaker selection process for SWANA's regular Webinars.

Training Committee

Provides CEM-related training and education through courses and publications, assuring program quality.

SWANA Communication, Education & Marketing Technical Division logo

My membership in the Communication, Education & Marketing (CEM) gives me the opportunity to meet my peers and to learn from and with them. Together, we can discuss what works, what doesn’t, and how to improve. We all have a limited amount of time and a limited number of resources. By sharing information and connecting with our peers, we can be sure that we are putting both time and money to good use.

— Elizabeth Roe , CEM Vice Director