Atlantic County, NJ

ACUA collection staff expressed that their biggest safety concern was the unsafe way the public drives, putting collection teams at risk.   In response, ACUA Risk management and the marketing/public relations teams developed a video to provide safety training to the public and to spread awareness of the NJ Move Over Law. The video was shared via email and social media, where the public reacted positively. The New Jersey Department of Highway Safety offered a partnership, utilizing $20,000 in grant funding to air the video on Comcast cable for a month; create racks cards that promote the Move Over Law; and post six billboards in the service area reinforcing the safety message. ACUA has not seen an incident involving an employee and a motor vehicle since the video was aired, and it was averaging three to five per year previously.