Community
Communication, Education & Marketing Technical Division
The Communication, Education & Marketing Technical Division provides a voice to SWANA’s commitment to transforming solid waste management into progressive resource management. We strive to advance this shift by fostering a deep understanding of sustainable practices through clear communication, dynamic education, and amplified marketing strategies to the greater community. Compelling communication motivates individuals and organizations, gives them information to make purchasing decisions and persuades them to alter their attitudes and behaviors to become better environmental stewards. Division members provide input, and request industry expertise from the general SWANA membership, which identify campaigns and strategies that will incorporate comprehensive outreach and education results for all audiences.
These strategies fall into three main categories:
- Share Best Practices – Give SWANA members access to industry leading perspectives, subject matter expertise, tested solutions, and the right way to manage a communication campaign.
- Create Educational Opportunities – Host educational workshops (presentations, webinars, SWANA Annual Meetings, etc.) on industry trending topics to equip membership with the tools to launch successful campaigns and respond to complex questioning from community stakeholders and promote diverse educational opportunities.
- Recognize Outstanding Outreach – Through annual awards, spotlights, and successful case studies shared with other SWANA members, we intend to work with SWANA and the conference committee to further amplify high achievers and promote SWANA to other audiences and professional organizations.
Communication, Education & Marketing Quarterly Members-Only Meeting
Thursday, June 12, 2025 | 1:30 - 2:30 p.m. ET
Join us for a practical and inspiring session on creative approaches to public education in the waste and resource management industry. Laurie Davis, Education Outreach Coordinator for the City of Springfield, MO, will share how her team transformed their landfill into an interactive learning lab through tours, programming, and hands-on resources. Ryan Mahoney, Digital Media Specialist at the Atlantic County Utilities Authority (ACUA), will highlight how ACUA uses video and social media to expand outreach and deepen community engagement. We’ll wrap up with a Hot Topics open discussion to exchange ideas, ask questions, and connect on emerging issues in communication, education, and marketing in the waste and resource management industry.
Please note that registration requires an active SWANA and CEM TD membership. If your membership needs to be renewed, contact the SWANA Membership Department at membership@swana.org or call 1-800-467-9262.
🔗 Register here for the CEM TD Quarterly Members-Only Meeting.
View the meeting agenda here.
Communication, Education & Marketing Technical Division Leadership
Advisory Board Delegate
S.C.
ISWA Representative
Past Director
LEED AP, MA
Tech Division Director
Vice Director
PhD
YP Tech Division Representative
Hot Topics
The Communication, Education & Marketing Technical Division is focusing on these hot topics:
Communication, Education & Marketing Technical Division Committees
Awards Committee
Evaluates nominations and presents SWANA Awards.
Landfill Rebranding Committee
The Landfill Rebranding Committee is a joint effort between the Landfill Management Technical Division and the Communication, Education, and Marketing Technical Division. The Committee focuses on how to communicate more effectively about the role of landfills within integrated solid waste management systems. Committee work includes tracking and reviewing landfill data, and finding, sharing, and curating case study information.
Legislative & Regulatory Committee
Tracks current and pending legislation at the federal and state levels, providing comments and writing letters to elected officials in support of the stance taken by SWANA on key issues.
Content Committee
The Content Committee develops technical content for SWANA events, programs, newsletters, webinars, etc. The Content Committee works to contribute ideas for future SWANA technical presentations, tour locations, other written content and program elements associated with the subject matter.
Training Committee
Provides training and education through courses and publications, assuring program quality.
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