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The Communication, Education & Marketing Technical Division uses words and images to network, spread ideas and promote solid waste industry interests to the public and decision makers.
Communication motivates customers, gives them information to make purchasing decisions and persuades them to alter their attitudes and behaviors to become environmental stewards. Division members will help you identify campaigns and strategies that will work best for your organization.
These strategies fall into three main categories:
The Communication, Education & Marketing Technical Division is focusing on these hot topics:
Evaluates nominations and presents SWANA Awards.
The Landfill Rebranding Committee is a joint effort between the Landfill Management Technical Division and the Communication, Education, and Marketing Technical Division. The Committee focuses on how to communicate more effectively about the role of landfills within integrated solid waste management systems. Committee work includes development of programming for SOAR and WASTECON; tracking and reviewing landfill data; and finding, sharing, and curating case study information.
Tracks current and pending legislation at the federal and state levels, providing comments and writing letters to elected officials in support of the stance taken by SWANA on key issues.
Reviews speaking proposals submitted for SOAR® and other events. Members also can serve as moderators for technical sessions at events.
Provides training and education through courses and publications, assuring program quality.
The Webinar & Blog Committee develops and oversees the division’s webinar development and blog submission.
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