Communication, Education & Marketing Technical Division

The Communication, Education & Marketing Technical Division uses words and images to network, spread ideas and promote solid waste industry interests to the public and decision makers.

Communication motivates customers, gives them information to make purchasing decisions and persuades them to alter their attitudes and behaviors to become environmental stewards. Division members will help you identify campaigns and strategies that will work best for your organization.

These strategies fall into three main categories:

Public Awareness – outreach with information that people need to know
Educational Program – a range of steps and activities from awareness to action with an ultimate goal of broad environmental stewardship
CEM Tools – the creation and implementation of advertising materials that are specifically developed to sell a product or increase participation in a service

Volunteer for the Communication, Education & Marketing Technical Division

Communication, Education & Marketing Technical Division Leadership

Advisory Board Delegate

S.C.

Mr. Shakeel Balroop, S.C.

Solid Waste Management

ISWA Representative

Jessica Lally

Solid Waste Planner, HDR Engineering, Inc.

Past Director

LEED AP, MA

Ms. Tiana Lightfoot-Svendsen, LEED AP, MA

Strategic Initiatives & Communications Director, City of McKinney

Tech Division Director

Mrs. Ashley E. Krug

City of Springfield

Vice Director

PhD

Dr. Robert Michitsch, PhD

Professor, University of Wisconsin-Stevens Point

YP Tech Division Representative

Mr. Ryan Mahoney

Digital Media Specialist, Atlantic County Utilities Authority (ACUA)

Hot Topics

The Communication, Education & Marketing Technical Division is focusing on these hot topics:

Circular Economy: including local government pilot programs and partnerships and design changes that impact MRFs

Climate Change: solid waste and recycling industry mitigation strategies

Infrastructure needs for hard-to-recycle items: batteries and other dangerous single-stream contaminates, film and flexible packaging, solar panels, and renewable energy equipment for collection, disposal, and recycling

Communication, Education & Marketing Technical Division Committees

Awards Committee

Evaluates nominations and presents SWANA Awards.

Landfill Rebranding Committee

The Landfill Rebranding Committee is a joint effort between the Landfill Management Technical Division and the Communication, Education, and Marketing Technical Division. The Committee focuses on how to communicate more effectively about the role of landfills within integrated solid waste management systems. Committee work includes tracking and reviewing landfill data, and finding, sharing, and curating case study information.

Legislative & Regulatory Committee

Tracks current and pending legislation at the federal and state levels, providing comments and writing letters to elected officials in support of the stance taken by SWANA on key issues.

Content Committee

The Content Committee develops technical content for SWANA events, programs, newsletters, webinars, etc. The Content Committee works to contribute ideas for future SWANA technical presentations, tour locations, other written content and program elements associated with the subject matter.

Training Committee

Provides training and education through courses and publications, assuring program quality.

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