Communication, Education & Marketing Technical Division
Compelling communication motivates individuals and organizations, gives them information to make purchasing decisions and persuades them to alter their attitudes and behaviors to become better environmental stewards.
Strategies & Priorities
Division members provide input, and request industry expertise from the general SWANA membership, which identify campaigns and strategies that will incorporate comprehensive outreach and education results for all audiences.
These strategies fall into three main categories:
- Share Best Practices – Give SWANA members access to industry leading perspectives, subject matter expertise, tested solutions, and the right way to manage a communication campaign.
- Create Educational Opportunities – Host educational workshops (presentations, webinars, SWANA Annual Meetings, etc.) on industry trending topics to equip membership with the tools to launch successful campaigns and respond to complex questioning from community stakeholders and promote diverse educational opportunities.
- Recognize Outstanding Outreach – Through annual awards, spotlights, and successful case studies shared with other SWANA members, we intend to work with SWANA and the conference committee to further amplify high achievers and promote SWANA to other audiences and professional organizations.
Hot Topics
The Communication, Education & Marketing Technical Division is focusing on these hot topics:
- Circular Economy – including local government pilot programs and partnerships and design changes that impact MRFs.
- Climate Change – solid waste and recycling industry mitigation strategies.
- Infrastructure needs for hard-to-recycle items – batteries and other dangerous single-stream contaminates, film and flexible packaging, solar panels, and renewable energy equipment for collection, disposal, and recycling.
Communication, Education & Marketing Technical Division Leadership
The Vice Director of each Technical Division is elected by division members every two years. Once elected, they continue in subsequent leadership positions as a beacon of expertise for six years: Vice Director, Director, and Past Director.
The Advisory Council Delegate of each Technical Division is elected by division members every two years. The term is two years with a maximum of four consecutive terms served.
The individual selected for the International Solid Waste Association (ISWA) working group will serve as SWANA's representative and share the association's perspective. Each working group member will be appointed for a three-year term, with the option to extend for a second term.
Director
Robert Michitsch, PhD
Professor, University of Wisconsin-Stevens Point
Vice Director
Lisa Puckett
Chief Compliance Officer and CEO, BayArea Compliance LLC
Past Director
Ashley Krug, MCP, ISSP-SA
Market Development Coordinator, Environmental Services, City of Springfield
Young Professionals Representative
Ryan Mahoney
Digital Media Specialist, Atlantic County Utilities Authority
Advisory Council Delegate | ISWA Representative
Shakeel Balroop, S.C.
Consultant, Recycling and Solid Waste
ISWA Representative
Jessica Lally
Solid Waste Planner, HDR Engineering, Inc.
Communication, Education & Marketing Technical Division Committees
Awards Committee
Evaluates nominations and presents the CEM TD awards.
Content Committee
The Content Committee develops technical content for SWANA events, programs, newsletters, webinars, etc. The Content Committee works to contribute ideas for future SWANA technical presentations, tour locations, other written content and program elements associated with the subject matter.
Landfill Rebranding Committee
The Landfill Rebranding Committee is a joint effort between the Landfill Management Technical Division and the Communication, Education, and Marketing Technical Division. The Committee focuses on how to communicate more effectively about the role of landfills within integrated solid waste.
Legislative & Regulatory Committee
Tracks current and pending legislation at the federal and state levels, providing comments and writing letters to elected officials in support of the stance taken by SWANA on key issues.
Training Committee
Provides training and education through courses and publications, assuring program quality.
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