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Communication, Education & Marketing Technical Division

The Communication, Education & Marketing Technical Division uses words and images to network, spread ideas and promote solid waste industry interests to the public and decision makers.

Communication motivates customers, gives them information to make purchasing decisions and persuades them to alter their attitudes and behaviors to become environmental stewards. Division members will help you identify campaigns and strategies that will work best for your organization.

These strategies fall into three main categories:

  • Public Awareness – outreach with information that people need to know
  • Educational Program – a range of steps and activities from awareness to action with an ultimate goal of broad environmental stewardship
  • CEM Tools – the creation and implementation of advertising materials that are specifically developed to sell a product or increase participation in a service

Communication, Education & Marketing Technical Division Leadership

Advisory Board Delegate

Shakeel Balroop
Shakeel Balroop
Solid Waste Management

ISWA Representative

Sujata Gautam
Ms. Sujata Gautam
SW Engineer, Dane County Department of Waste & Renewables

Past Director

Ms. Tiana Lightfoot-Svendsen

LEED AP, MA

Ms. Tiana Lightfoot-Svendsen, LEED AP, MA
Strategic Initiatives & Communications Director

Tech Division Director

Mrs. Ashley E. Krug
Mrs. Ashley E. Krug
City of Springfield

Vice Director

Robert Michitsch

PhD

Dr. Robert Michitsch, PhD
Professor, University of Wisconsin-Stevens Point

YP Tech Division Representative

Mr. Michael Vincent Pasciuto
Mr. Michael Vincent Pasciuto
Co-Founder At Scrapp, Scrapp Recycling

Hot Topics

The Communication, Education & Marketing Technical Division is focusing on these hot topics:

Circular Economy: including local government pilot programs and partnerships and design changes that impact MRFs
Climate Change: solid waste and recycling industry mitigation strategies
Infrastructure needs for hard-to-recycle items: batteries and other dangerous single-stream contaminates, film and flexible packaging, solar panels, and renewable energy equipment for collection, disposal, and recycling

Communication, Education & Marketing Technical Division Committees

Awards Committee

Evaluates nominations and presents SWANA Awards.

Landfill Rebranding Committee

The Landfill Rebranding Committee is a joint effort between the Landfill Management Technical Division and the Communication, Education, and Marketing Technical Division. The Committee focuses on how to communicate more effectively about the role of landfills within integrated solid waste management systems. Committee work includes development of programming for SOAR and WASTECON; tracking and reviewing landfill data; and finding, sharing, and curating case study information.

Legislative & Regulatory Committee

Tracks current and pending legislation at the federal and state levels, providing comments and writing letters to elected officials in support of the stance taken by SWANA on key issues.

Program Committee

Reviews speaking proposals submitted for SWANA events (national and other). Members also can serve as moderators for technical sessions at events.

Training Committee

Provides training and education through courses and publications, assuring program quality.

Webinar & Blog Committee

The Webinar & Blog Committee develops and oversees the division’s webinar development and blog submission.

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