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Communication, Education & Marketing Technical Division

Videotaping with Young Professional

The Communication, Education & Marketing Technical Division uses words and images to network, spread ideas and promote solid waste industry interests to the public and decision makers.

Communication motivates customers, gives them information to make purchasing decisions and persuades them to alter their attitudes and behaviors to become environmental stewards. Division members will help you identify campaigns and strategies that will work best for your organization.

These strategies fall into three main categories:

  • Public Awareness – outreach with information that people need to know
  • Educational Program – a range of steps and activities from awareness to action with an ultimate goal of broad environmental stewardship
  • CEM Tools – the creation and implementation of advertising materials that are specifically developed to sell a product or increase participation in a service

Communication, Education & Marketing Technical Division Leadership

Advisory Board Delegate

S.C.

Ms. Ramona Simpson, S.C.
Environmental Programs Manager, Town of Queen Creek

ISWA Representative

Sujata Gautam
SW Engineer, Dane County Department of Waste & Renewables

Past Director

Ms. Veronica Roof
Project Manager, MSW Consultants, LLC

Tech Division Director

LEED AP, MA

Ms. Tiana Lightfoot-Svendsen, LEED AP, MA
Strategic Initiatives & Communications Director, U.S. Plastics Pact

Vice Director

Mrs. Ashley E. Krug
City of Springfield

Young Professional Director

Mr. Michael Vincent Pasciuto
Co-Founder At Scrapp, Scrapp Recycling

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Volunteer for the Communication, Education & Marketing Technical Division

SWANA's Communication, Education & Marketing Technical Division is looking for volunteers.

Communication, Education & Marketing Technical Division Committees

Awards Committee

Evaluates nominations and presents SWANA Awards.

Landfill Rebranding Committee

The Landfill Rebranding Committee is a joint effort between the Landfill Management Technical Division and the Communication, Education, and Marketing Technical Division. The Committee focuses on how to communicate more effectively about the role of landfills within integrated solid waste management systems. Committee work includes development of programming for SOAR and WASTECON; tracking and reviewing landfill data; and finding, sharing, and curating case study information.

Program Committee

Develops and oversees the Communication, Education & Marketing Technical Division’s technical programs at WASTECON®. The committee also suggests future conference sites, technical presentations and tours for SOAR. Members also can serve as moderators for technical sessions and contribute to the topic and speaker selection process for SWANA's regular Webinars.

Training Committee

Provides training and education through courses and publications, assuring program quality.