This session offers a deep dive into the Holloway Group's groundbreaking $220 million Materials Recovery Facility in Lost Hills, California. A state-of-the-art leap toward a truly circular environmental waste solution, this facility is designed to process 2,000 tons of waste per day from Holloway’s landfill (on the site of a depleted gypsum mine) and goes beyond traditional recycling. It is engineered to extract value from hard-to-process plastics and metals, delivering environmentally sustainable materials for consumer finished goods rather than creating them from scratch.

 Brian Maxted, CEO of the Holloway Group, will share the full closed-loop vision: a full-circle recycling system that redefines waste as raw material for the next generation of consumer goods. This presentation will explore the technologies, strategies, and sustainability metrics behind the facility, and how it fulfills the long-standing promise of converting challenging waste streams into economic and environmental opportunity.