A Blueprint for Full-Circle Recycling: A Next-Gen MRF Case Study

This session offers a deep dive into the Holloway Group's groundbreaking $220 million Materials Recovery Facility in Lost Hills, California. A state-of-the-art leap toward a truly circular environmental waste solution, this facility is designed to process 2,000 tons of waste per day from Holloway’s landfill (on the site of a depleted gypsum mine) and goes beyond traditional recycling. It is engineered to extract value from hard-to-process plastics and metals, delivering environmentally sustainable materials for consumer finished goods rather than creating them from scratch.

Brian Maxted, CEO of the Holloway Group, will share the full closed-loop vision: a full-circle recycling system that redefines waste as raw material for the next generation of consumer goods. This presentation will explore the technologies, strategies, and sustainability metrics behind the facility, and how it fulfills the long-standing promise of converting challenging waste streams into economic and environmental opportunity. 

About the Speaker

Brian Maxted
CEO, Owner | The Holloway Group

Brian Maxted is CEO and Owner of The Holloway Group, a California-based group of private companies in the agricultural, environmental, mining and logistics industries. Since becoming CEO in 2017, Mr. Maxted has championed new business units and led outsized growth culminating in Holloway being named to Inc. 5000’s list of fastest-growing private companies in 2021. Before joining Holloway, Brian previously worked for EIG Global Energy Partners, an international private equity group where the investments Brian worked on ranged from large renewable and infrastructure projects in Latin America to LNG terminals and other domestic oil and gas investments. Prior to EIG, Brian worked as an attorney with Watt, Tieder, Hoffar, and Fitzgerald, LLP, and holds a B.A. from the University of Virginia and a J.D. from the College of William and Mary School of Law. 

Brian resides in Paso Robles, Calif., with his wife and two daughters, where he coaches youth sports and serves as a board member with the Paso Robles Rotary Club. Earlier this year, Holloway began construction on a groundbreaking $220 million Materials Recovery Facility (MRF) in Lost Hills, Calif. The facility will process 2,000 tons of waste a day from Holloway’s existing landfill (on a section of an expended gypsum mine). The state-of-the-art facility is engineered to extract value from hard-to-process plastics and metals, delivering materials that are more environmentally sustainable. At the heart of this project is Holloway’s closed-loop vision: a full-circle recycling system that redefines waste as raw material for the next generation of consumer goods.