When it comes to communications and marketing everyone has an opinion, which can make decision-making difficult even for the most experienced communications, marketing, and education specialist. Drown out the noise and zero in on the execution of effective waste reduction, reuse, recycling, and composting campaigns that yield results for your programs, customers, and community at large.

This session will review real-life case studies from central Ohio’s award-winning recycling and food waste prevention campaigns; feature insights from marketing, engagement, and research experts; and include tips on how to develop persuasive messaging, create powerful visual storytelling, and build partnerships for amplification and behavior change. This session features an interactive advertising focus group demonstration. Please bring a cell phone to participate. You’ll leave this session energized to return to work with the confidence that love it or hate it, your next marketing or education campaign will be more memorable and will deliver the results your peers, customers, and community expect.