Lakeshore Recycling Systems (LRS) earned SWANA’s 2017 Communication, Education & Marketing Biggest Safety Improvement award. LRS has controlled and enhanced safety during a rapid period of growth, working relentlessly to spread a safety culture in a relatively short period of time. Upon revamping LRS safety initiatives, the Company began instilling a new safety culture. Unlike many companies that keep safety a priority, LRS chose to forgo this option with the notion that safety is not a priority, but a value. The philosophy behind this statement is that priorities can change and shift over time. At LRS, safety has become a value and a core pillar of the Company’s foundation.