Forward, Together: SWANA Strategic Plan 2023–2027

SWANA Board of Directors logo - Forward Together

SWANA’s next five-year Strategic Plan – Forward, Together, reaffirms our Core Purpose: to advance the responsible management of solid waste as a resource. “The new Strategic Plan … keep[s] SWANA focused and relevant, as the entire industry moves toward doing more with recovered material, so we put less in the ground,” said SWANA President Tim Flanagan.

The 2023–2027 Strategic Plan was developed with participation from nearly 90 SWANA members and staff who applied strategic foresight techniques to identify changes affecting the industry and to develop strategic goals, objectives, and strategies to address future needs. The drivers were:

  • Shifting worker priorities
  • Increasing impacts from climate change
  • Expanding use for technology, AI, and automation
  • Expanding value for resources and the circular economy
  • Changing norms for meetings and connection

SWANA’s new Strategic Plan identifies four goals to focus SWANA’s work in the coming years:

Goal 1: Get off the Top 10 list of most dangerous jobs

“SWANA has a strong commitment to safety and is determined to help move the waste collection industry off of the federal government’s list of 10 most dangerous jobs and reduce accidents and injuries. SWANA's safety initiatives represent part of that effort”

Goal 2: Become climate champions

SWANA has long held as a core principle that members and their employers share a commitment to the protection of human health and the environment. Participants in the development of the Forward, Together Plan focused SWANA on an outcome that reframes resource management as a critical national infrastructure while elevating efforts to address the effects of extreme weather and consumer items that can damage trucks and facilities as well as harm workers. The Plan also directs SWANA to create an organics management emphasis, both in collaboration with partners and through the provision of updated training materials. Developing an Association position on Extended Producer Responsibility is also one of several strategies identified to help implement this goal.

Goal 3: Reframe perception of industry as employers of choice

Few, if any students, attend university intending to go to work at a landfill, though many young people are used to recycling and express enthusiasm about careers offering involvement in sustainability initiatives. Fewer young people than ever are going into skilled trades, confirmed by industry-wide struggles to fill mechanic, driver, and operator positions. Those are important considerations as employers across North America struggle to fill positions left open by retirement and resignation. SWANA’s goal restates members’ belief that employers across all aspects of resource management offer desirable jobs and opportunities for professional and personal growth. SWANA’s strategies emphasize opportunities to reframe perceptions of the industry through Young Professional Leadership training; through collaborating to recruit and train individuals into skilled trade positions, and through improving conditions for everyone by leading in diversity, equity, and inclusion.

Goal 4: Continue to strengthen SWANA’s infrastructure and financial viability

SWANA grew in size, financial viability, and relevance by implementing its previous plan. The Forward, Together Plan identifies opportunities to update and strengthen Association infrastructure while focusing on changing member needs. Helping members connect with each other around more local and/or topic-driven issues will grow membership and strengthen the organization. SWANA will also continue to focus on professional growth for volunteer leaders and revisit the idea of what it means “to meet” as we emerge from the mostly virtual meetings of the COVID period.


Forward, Together

SWANA Strategic Plan 2023–2027 is available to the general public.

In Case You Missed It: Town Hall Recording

SWANA held a virtual Town Hall meeting October 11, 2022 to reveal the new Strategic Plan.