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Marketing Toolkit


Spread the Word About RCon!

Welcome to the Marketing Toolkit for RCon™ 2025. This comprehensive resource provides SWANA volunteers and attendees with information to promote RCon, November 12 – 15, 2025, in Columbus, Ohio.

The Purpose

The toolkit offers ready-to-send, user-friendly marketing materials to promote RCon 2025. Your personal outreach is meaningful to potential attendees. There are a variety of materials and customized content.  

With your assistance, we will create a dynamic, well-attended, and engaging conference experience that benefits everyone in the waste and resource management industry.  

Check out RCon for the latest information about the conference, events, tours, and speakers. For any questions or additional support, reach out to marketing@swana.org. We appreciate everything you do for our industry and SWANA.

How to Use

Emails: Use the pre-drafted email templates to communicate with your colleagues and personal contacts about this is a brand-new experience offered by SWANA. Customize them with your own messaging and personal touch. The content in brackets [ ] is where you will include your own words to personally connect and encourage your colleagues to join you at RCon.  

Social Media Posts: Leverage ready-made social media posts to create buzz and engage your followers on platforms like LinkedIn or whichever community you are most active in. Please consider posting from your personal account as well as your employer’s account if possible, and your SWANA chapter or any other organizations you belong to. These posts are designed to capture attention about the new experience and drive interest in RCon.  

Newsletter Copy: Incorporate the provided newsletter content into your organization’s regular communications, which is designed to inform and create excitement in your community about the brand-new experience in Columbus.  

Graphics: Use these graphics to take your communications to the next level. In this section, you will find social media, email, and newsletter graphics ready to use. We will add new graphics to this section leading into RCon.

Email Marketing 

Each section below provides a subject line, preheader text (available in some email platforms), a headline, and body copy that can be used in your own email marketing platform. Copy and paste with care and attention. 

Remember: 

  • Review text carefully and make any customizations or adjustments. 
  • Please double check all formatting and links once you copy and paste into your email marketing tool. 
  • Plan to send email communications on a regular schedule.  
  • When you first reference RCon™, you need to include the TM symbol. After the first use, you can use RCon without the TM symbol. Always use the proper capitalization pattern of capital “R” and capital “C”.

Email Templates

For Super Sale Discount
[From Board of Directors, Advisory Council, and Chapters]

Join Us at RCon

Enhance Your Career at RCon™ 2025
 [From Board of Directors, Advisory Council, Chapters, and Volunteers] 

Be Part of Something Big 
[From Board of Directors, Advisory Council, Chapters, and Attendees] 

Don’t Miss Out
[From Board of Directors, Advisory Council, Chapters and Attendees] 

Social Media Marketing 

Social media posts below are written with LinkedIn in mind. Copy and paste with care and attention. Make modifications as you'd like based on your audience across each social media platform. Be sure to include the registration link in your posts: https://swana.org/events/rcon2025/registration. 

We encourage you to tag SWANA in your posts. 

Remember: 

  • Review text carefully and make any customizations or adjustments.
  • Please double check all formatting and links once you copy and paste into your email marketing tool.
  • Plan to post communications on a regular schedule. 

Social Media Images and Captions  

I’m attending image 

For Attendees of RCon plus Activator Action Summit

If you are attending both RCon and the U.S. Plastics Pact Activator Action Summit,  promote your participation with these social media post captions and graphics. 

RCon Promotional Signs

Print off a RCon sign and take a photo with it! Post the photos and use the captions below to share on social media. 

For Exhibitors

Share your participation at RCon and encourage visitors to your booth with the images and captions below. 

I’m exhibiting at RCon

    eNewsletter Marketing

    Each section below provides copy that you can use in your upcoming newsletters to promote RCon attendance. Copy and paste with care and attention. 

    Remember: 

    • Review text carefully and make any customizations or adjustments. 
    • Please double check all formatting and links once you copy and paste into your email marketing tool. 

    Sample Newsletter Copy