ACUA implemented a safety campaign to improve its safety culture by making the issue personal. The “See You at Home” campaign invited family and friends of ACUA employees to submit photos and videos to remind them of why it is important they stay safe on the job. The result was personalized messaging for employees about the importance of safety created by the people most important to them. This unique campaign led to a substantial reduction in workers’ compensation and auto liability claims, as well as an increase in worker engagement on safety issues.